Design a site like this with WordPress.com
Get started

Protein Powders and Pastes: Muscle Foods for the Twentieth Century Man

Rafael Hernandez, Oklahoma State University

2 October 2020

A 1911 full-page advertisement for Eugen Sandow’s Health and Strength Cocoa features a unique take on the modernist manifesto:

The most serious problem which confronts the world to-day is that of Food. Almost imperceptively the stress of modern life has increased to such an extent that ordinary food-stuffs have ceased to be equal to the demand of body, brain, and nerve for adequate nourishment. This demand can only be satisfied by the production of foods containing a higher percentage of easily-digestible nourishment; and that nourishment must be of the highest possible efficiency. Work has become a science. Feeding must become a science too.[1]

Continue reading “Protein Powders and Pastes: Muscle Foods for the Twentieth Century Man”

Blog at WordPress.com.

Up ↑