Rafael Hernandez, Oklahoma State University
2 October 2020
A 1911 full-page advertisement for Eugen Sandow’s Health and Strength Cocoa features a unique take on the modernist manifesto:
The most serious problem which confronts the world to-day is that of Food. Almost imperceptively the stress of modern life has increased to such an extent that ordinary food-stuffs have ceased to be equal to the demand of body, brain, and nerve for adequate nourishment. This demand can only be satisfied by the production of foods containing a higher percentage of easily-digestible nourishment; and that nourishment must be of the highest possible efficiency. Work has become a science. Feeding must become a science too.